By AppHub Editorial Team · Updated August 3, 2026
YouCam Makeup - Selfie Editor
Overview
Photography
Perfect Mobile Corp.
Free
Aug 7, 2014
$0.69 - $119.99 per item
No
Feb 26, 2026
Features
The world’s #1 AR Makeup & Beauty Camera app! Discover the ultimate Face Editor & AI selfie tool to create flawless looks. Try hundreds of virtual makeup styles and instant face retouch filters! YouCam Makeup offers advanced makeup editor & face retouch tools to smooth skin, refine facial features, whiten teeth, reshape lips & nose, enlarge eyes, and enhance your style with virtual hairstyles and hair colors. From natural beauty touch-ups to glamorous full-face makeovers, you’ll find everything ...
The world’s #1 AR Makeup & Beauty Camera app! Discover the ultimate Face Editor & AI selfie tool to create flawless looks. Try hundreds of virtual makeup styles and instant face retouch filters! YouCam Makeup offers advanced makeup editor & face retouch tools to smooth skin, refine facial features, whiten teeth, reshape lips & nose, enlarge eyes, and enhance your style with virtual hairstyles and hair colors. From natural beauty touch-ups to glamorous full-face makeovers, you’ll find everything you need for the perfect selfie.✨【Makeup & Beauty Essentials – Virtual Makeover】◇ Face makeup editor – apply lipstick, foundation, blush & more for the perfect beauty look◇ Full-face beauty makeup filters – create natural daily styles or glamorous evening makeovers◇ Eyeshadow, contour & highlight palettes – enhance your face features with pro-level makeup tools◇ Personalized face makeup looks – combine eyeliner, lashes, and blush for complete beauty makeovers🙂【Face Retouch & Perfect Selfies】◇ Face Shaper – slim face, reshape jawline & highlight cheekbones◇ Skin Smoother – remove pimples, wrinkles, spots, & dark circles◇ Teeth Whitener & Smile Editor – brighten your face instantly◇ Blemish Removal & Concealer – flawless skin in every selfie◇ Add contour & highlights to get a professional beauty makeover🌈【AI Hair Makeover – 60+ Hairstyles & Colors】◇ Try short hair, curls, bangs & more with AI hairstyle filters◇ Experiment with natural or bold fantasy hair colors before your salon visit😍【Body Tuner – Shape & Sculpt】◇ Slim waist, lengthen legs, enhance curves with easy sliders◇ Perfect for full-body selfies, fashion outfits, and fitness photos💄【Beautiful Eyes & Brows Makeup】◇ Hundreds of eyeshadow looks, eyeliner styles & lash filters◇ Eyebrow editor with natural and bold options for every face🔮【AI-Powered Photo Tools】◇ AI Retake – fix photos, open eyes, adjust expressions instantly◇ AI Enhance – improve photo quality & make faces look sharper◇ AI Expand – extend images & backgrounds with unlimited creativity👗【AI Selfie & Clothes】◇ AI Avatar – customize your profile with unique AI faces◇ AI Clothes– explore 50+ trendy styles with virtual outfits◇ AI Selfie – transform selfies into dreamy, storybook-inspired styles🎬【 AI Image-to-Video】◇ Image-to-Video – turn your selfies into short animated videos◇ AI Action Figure – transform to 3D-style character poses【Unlock Premium – More Makeup & Face Retouch Tools】Upgrade to YouCam Makeup Premium to unlock the full beauty experience:◇ Exclusive makeup palettes, lipstick shades & face contouring tools◇ Advanced face retouch options for skin, eyes, nose & lips◇ Virtual hairstyle & hair color collections for unlimited style changes◇ More detailed adjustments for professional-level selfies◇ Ad-free editing & unlimited access to all beauty featuresMore beauty inspo → https://www. instagram. com/youcamapps/More details → http://www. perfectcorp. com/consumer/apps/ymkBugs → YouCamMakeup_android@perfectcorp. com
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Ratings breakdown
4,130,000 reviewsDeveloper contact
Name
玩美移動股份有限公司
Address
231023台湾新北市新店區 民權路98號14樓
Phone
+886 933 889 130
Support
YouCamMakeup_android@perfectcorp.com
Privacy
View policyFrequently Asked Questions
Is YouCam Makeup really free to use? high
YouCam Makeup is free to download, but many core features for editing and saving photos require a subscription. Several long-time users report that features which were previously free now require payment. The app is best described as a free trial with limited functionality, and you should be aware that saving edited photos typically requires a premium subscription.
Source: user_reviews, app_metadata
How do I cancel my YouCam Makeup subscription? medium
You cannot cancel your subscription directly within the YouCam Makeup app. You must go to the Google Play Store, open the menu, go to 'Subscriptions,' and cancel it from there.
Source: user_reviews
Can I try different hairstyles in YouCam Makeup without paying? low
Yes, but free options are extremely limited. One user review states that only 3 short hairstyles are available for free, with all longer or more attractive styles locked behind a subscription.
Source: user_reviews
What does the app cost? high
The app is free to download but offers in-app purchases ranging from $0.69 to $119.99 per item. The subscription is required to access most editing features and save photos.
Source: app_metadata
How to Use
YouCam Makeup is an AR-powered beauty app that allows you to apply virtual makeup, retouch selfies, and try different hairstyles and hair colors. (app_description)
Getting Started
Source: app_description
- Download the YouCam Makeup app from the Google Play Store.
- Upon opening, you will be prompted to allow camera and photo permissions to take or upload photos.
- Explore the main menu to select from features like 'Virtual Makeup', 'Face Retouch', 'Hairstyles', or 'Body Tuner'.
- Choose a feature and either take a new photo or select one from your gallery to begin editing.
Key Features (from app listing)
Source: app_description
- Virtual Makeup: Apply lipstick, foundation, eyeshadow, and contour.
- Face Retouch: Smooth skin, whiten teeth, and reshape facial features.
- AI Hairstyle Try-On: Experiment with 60+ hairstyles and hair colors.
- Body Tuner: Slim waist and lengthen legs in full-body photos.
- AI Photo Tools: AI Enhance, AI Retake for fixing expressions, and AI Expand for backgrounds.
- AI Selfie & Clothes: Try on 50+ virtual outfits and create AI avatars.
- Image-to-Video: Turn selfies into short animated videos.
This tip is responsive to the verified user complaints in recent_reviews #3 and #2 about the misleading nature of the 'free' trial and the inability to save without payment.
How this content was created
Content type: pattern_analysis_of_user_reviews_and_metadata
AI generated: Yes
- Google Play user reviews (12-20 preferred; may be smaller if source data is limited per app), Date range of available reviews
- Google Play ratings distribution
- App Store listing metadata
- Review samples are not statistically representative of all user sentiment
- High-engagement negative reviews can overrepresent complaints
- Claims labeled 'low confidence' are based on single-review observations only
- No real-world app testing was conducted
- Feature availability may vary by region, device, and app version
- The sample for this analysis was limited to 5 recent reviews, and no other sampling buckets were available, which may bias results towards recent user issues.
Pros & Cons
Based on analysis of Google Play user reviews
Pros
- Free basic makeup tools like foundation, lipstick, and blush are available without subscription.
Theme 'Free basic features' identified in recent_review #1
Evidence (1)
“You can use some make up that's free like foundation, lipstick and blush.”Rating: 3★ February 21, 2026 21 likes - Hair style try-on feature is appreciated by users.
Theme 'Hair style feature' identified in recent_review #1
Evidence (1)
“I like the app for hair styles, however you can only choose from 3 short hair styles”Rating: 3★ February 21, 2026 21 likes - The app has been used for years by some users for skin retouching.
Theme 'Long-term usage' identified in recent_review #2 and #4
Evidence (2)
“I've had this app for several yrs and used it on occasion to clean up/smooth out skin imperfections”Rating: 1★ January 05, 2026 233 likes“I think I've had this app for a year or two now”Rating: 3★ April 14, 2023 764 likes
Cons
- Many previously free features now require a paid subscription, frustrating long-time users.
Theme 'Paywalled features' identified in recent_review #2, #4, and #1
Evidence (3)
“even the tiniest changes to a picture require payment”Rating: 1★ January 05, 2026 233 likes“I have to pay for things that were originally free”Rating: 3★ April 14, 2023 764 likes“If u want mascara, eyelashes, eyebrow pencil, highlighter or anything else, u have to subscribe”Rating: 3★ February 21, 2026 21 likes - The app is misleadingly marketed as free when it is actually a paid subscription service.
Theme 'Misleading free claim' identified in recent_review #3 and #5
Evidence (2)
“When something is FREE, you don't charge for it. At the very least, make it more clear before download that it's a FREE TRIAL”Rating: 1★ June 18, 2022 479 likes“There is no cancel subscription anywhere on the app you must go to Google play to do it”Rating: 2★ September 19, 2024 64 likes - The app frequently freezes, crashes, and fails to save user edits.
Theme 'App instability' identified in recent_review #1 and #2
Evidence (2)
“The app freezes alot, It kicks me out and doesn't save what I did”Rating: 3★ February 21, 2026 21 likes“I can't save any changes to a picture without a required payment”Rating: 1★ January 05, 2026 233 likes
Recent Reviews
DM Armyjo
3★•I like the app for hair styles, however you can only choose from 3 short hair styles, You have to subscribe if you choose a long or pretty one. The app freezes alot, It kicks me out and doesn't save what I did. You can use some make up that's free like foundation, lipstick and blush. If u want mascara, eyelashes, eyebrow pencil, highlighter or anything else, u have to subscribe. They have different outfits for subscription only. other then that, I still use it sometimes for lips, blsh, fndtn
jennifer Gilyard
1★I've had this app for several yrs and used it on occasion to clean up/smooth out skin imperfections on occasion and add some eyelashes. It worked great. But now, even the tiniest changes to a picture require payment. At the very least, identify what's free because I can't save any changes to a picture without a required payment. I'm uninstalling and finding something else. I dont edit enough to make payment worth it and its annoying that its secretly changed to a costly app.
Holly Mauk
1★When something is FREE, you don't charge for it. At the very least, make it more clear before download that it's a FREE TRIAL. The balogne that you gave another reviewer about some aspects being free to all users was disingenuous. At some point, they'd have to start paying for something they mistakenly thought was free, in order to keep using it. I didn' t find that out until after I downloaded it, and I didn't bother to try it even once. I uninstalled immediately.
Lilychuga
3★I used to love this app. But suddenly I have to pay for things that were originally free? I think I've had this app for a year or two now, and I think it's time to uninstall. There were features I had used before (certain lashes) and even though I ended up not picking them at times, when I would change to the next item it NEVER prompted me to pay for it. They suddenly became "premium."
Rose Buzzbee
2★My experience was not the best if im being honest. The features of the app themselves are not bad, but most of the options are locked unless you try the "free trial" This is where things get confusing. There is no cancel subscription anywhere on the app you must go to Google play to do it. Also, once you confirm your cancelation, it says it will be canceled on the day that the yearly subscription will automatically bill. I don't know if I will be charged for 21.99/year,but it feels like a scam.