By AppHub Editorial Team · Updated August 3, 2026
Calorie Counter by Lose It!
Overview
Health & Fitness
FitNow, Inc.
Free
Jul 24, 2011
18.2.300
8.0
$2.49 - $299.99 per item
No
Apr 6, 2026
Features
Lose It! is a powerful calorie counter, dieting plan, nutrition-focused food tracker and weight loss progress tracking app that helps you stick to your diet program and reach your weight loss goals! Simply set your weight loss goals then track your diet, food and exercise to lose weight. Lose It! is more than just a free calorie tracker. You can track your nutrition intake, macros, carb and calorie intake, and plan your intermittent fasting schedule. Counting calories, tracking your food and man...
Lose It! is a powerful calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you stick to your diet program and reach your weight loss goals! Simply set your weight loss goals then track your diet, food and exercise to lose weight. Lose It! is more than just a free calorie tracker. You can track your nutrition intake, macros, carb and calorie intake, and plan your intermittent fasting schedule. Counting net calories, tracking your food and managing your daily nutrition for losing weight has never been easier! SIMPLIFY YOUR WEIGHT LOSS JOURNEYLose It! uses the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness to help you succeed. Set your weight targets, log healthy meals, track nutrients, and build healthier eating habits with science-based calorie tracking. Simply, input your profile details and we’ll calculate the daily calorie budget and schedule. Then, easily track your food, weight loss, and activity to celebrate your weight loss victories. Lose It! helps you change your calorie intake and dieting habits while learning about your nutrition needs to set achievable goals with a personalized weight loss guide to help you stay on track. AI VOICE & PHOTO MEAL LOGGINGQuickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey! LOSE IT! FREE BASIC FEATURES
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Ratings breakdown
176,000 reviewsDeveloper contact
Name
FitNow, Inc.
Address
114 5th Ave Fl 15 New York, NY 10011 United States
Website
http://www.loseit.comPhone
+1 617-286-2067
Support
android@loseit.com
Privacy
View policyFrequently Asked Questions
Is the barcode scanner free? high
No, the barcode scanner is a premium feature. According to user reviews, it requires a paid subscription. Several users note that competitors like MyFitnessPal offer barcode scanning for free.
Source: user_reviews
Can I connect a Fitbit without paying? medium
No, based on user reviews, Fitbit sync is a paid feature. One reviewer states they would need to pay $40 (or $20 on sale) to connect their Fitbit, and notes that another app (MFP) offers this for free.
Source: user_reviews
Is the app free? high
Yes, the app is free to download with basic features. In-app purchases range from $2.49 to $299.99 per item for premium features like barcode scanning, AI voice logging, Fitbit sync, and advanced tracking.
Source: app_metadata
How many users does Lose It! have? high
According to the app description, Lose It! has helped over 57 million users and has been downloaded over 10 million times on Android.
Source: app_metadata
How to Use
Set a weight loss goal, track food and exercise daily using the calorie counter, and monitor progress to build healthier eating habits. (app_description)
Getting Started
Source: app_description_and_user_feedback_noted
- Download the app and create an account (free).
- Enter your profile details (age, weight, height, activity level) to get a personalized daily calorie budget.
- Set your weight loss goal—the app calculates a calorie deficit plan based on science.
- Start logging meals by searching the food database, or use barcode scanning (premium) or AI voice/photo logging (premium).
- Track your weight regularly and review your progress in the charts.
Key Features (from app listing)
Source: app_description
- Calorie tracking and personalized daily budget
- AI voice and photo meal logging (premium)
- Barcode scanner for quick food entry (premium)
- Fitbit, Garmin, and other device sync (premium)
Tip directly responds to user complaints in recent_reviews #3 and #4 about the paywall for barcode scanning and Fitbit sync compared to free competitors.
How this content was created
Content type: pattern_analysis_of_user_reviews_and_metadata
AI generated: Yes
- Google Play user reviews (5 per app), September 2024 to February 2026
- Google Play ratings distribution
- App Store listing metadata
- Review samples are not statistically representative of all user sentiment
- Claims labeled 'low confidence' are based on single-review observations only
- No real-world app testing was conducted
- Feature availability may vary by region, device, and app version
Pros & Cons
Based on analysis of Google Play user reviews
Pros
- Large food database and easy logging make tracking calories simple for most users.
Theme 'Ease of use and database quality' identified in recent_review #2 and #3.
Evidence (2)
“I really do love this app, it's nice and simple for the most part.”Rating: 4★ February 11, 2026 37 likes“The layout is good and practical and the database is nicely fleshed out.”Rating: 3★ November 14, 2024 130 likes - Effective for weight loss tracking over the long term, even for paid users.
Theme 'Long-term user satisfaction' identified in recent_review #1 and #2.
Evidence (2)
“I've had this app for years. I even paid for it way back when and even though I'm not tracking my food as much, I'm still using it to track my weight.”Rating: 3★ February 25, 2026 11 likes“I paid for the Lifetime so you know I'm a fan.”Rating: 4★ February 11, 2026 37 likes - Recipe creation feature is highly valued by users who track custom meals.
Theme 'Recipe creation value' identified in recent_review #2.
Evidence (1)
“This also happens when trying to make recipes (which is one of the best capabilities of the app).”Rating: 4★ February 11, 2026 37 likes
Cons
- Barcode scanning and Fitbit sync are locked behind a paywall, frustrating free users.
Theme 'Paywalled essential features' identified in recent_review #3 and #4.
Evidence (2)
“I found that barcode scanning was behind the paywall, which is unusual for this sort of app from my experience.”Rating: 3★ November 14, 2024 130 likes“I'm not paying $40 just to have a barcode scanner and the ability to connect my Fitbit. I can do those for free on MFP.”Rating: 3★ September 11, 2024 129 likes - Recent UI update reduced visibility by adding redundant buttons and larger food entries.
Theme 'UI update worsened usability' identified in recent_review #5.
Evidence (1)
“latest update is TERRIBLE. now a large panel of redundant buttons pops up when you "add food" ... The food choices are now larger and even less compact than before which also limits what you can see.”Rating: 2★ October 07, 2025 151 likes - Creating new food items or recipes often resets data if taking more than 30 seconds.
Theme 'Data reset bug in food creation' identified in recent_review #2.
Evidence (1)
“if I take more than 30 seconds to create the food item, after I click done all the data is reset and I have to restart.”Rating: 4★ February 11, 2026 37 likes
Recent Reviews
Alisha L
3★I've had this app for years. I even paid for it way back when and even though I'm not tracking my food as much, I'm still using it to track my weight. And, I could have sworn, there used to be a little + symbol in the bottom middle when first opening the app that no longer exists. This button opened up the menu to log things including weight. But now I have to scroll til I find the weight spot which is easy to miss while scrolling amongst everything else. Please add this button back!
Enzo P
4★I really do love this app, it's nice and simple for the most part. I paid for the Lifetime so you know I'm a fan. However, there are some issues. There are A LOT of foods that just aren't on here so most days I'm straight up making new ones to then track. But if I take more than 30 seconds to create the food item, after I click done all the data is reset and I have to restart. This also happens when trying to make recipes (which is one of the best capabilities of the app). I would love a fix. 🙏
Paul
3★I was very impressed my this app at first. The layout is good and practical and the database is nicely fleshed out. I started to get a bit unhappy when I found that barcode scanning was behind the paywall, which is unusual for this sort of app from my experience. Over time such annoyances have added up. I had a lot more to say but hit the limit. Put more succinctly, it's a great app that's dragged down badly by its choices in regard to monetization. Still usable, but irritating.
Daniella Hott-Barham
3★I like the app but I'm not paying $40 just to have a barcode scanner and the ability to connect my Fitbit. I can do those for free on MFP. It is on sale right now but I can't justify paying $20 for something I get free on another app. If you have to pay for those options then you should offer a free trial. That way we make sure we like it before committing.
S R
2★latest update is TERRIBLE. now a large panel of redundant buttons pops up when you "add food" all those buttoms are already available on this page, but now I can only see two food choices. The food choices are now larger and even less compact than before which also limits what you can see. PLEASE make everything more compact so we can see more than one or two items on any given screen, and stop those buttons from popping up!